Saturday, October 4, 2008

The Road to Documentation

Alright, Notre Dame's a cookin', Illinois is getting kicked around and the Cubbies are on the backburner til this evening. I'm starting to document the relationships between the social media vehicles as well as a few tricks of the trade. Then I'm going to attempt to relate those to the other marketing vehicles we've been playing with for the past 10 years or so. For example tying social networking into PR, into Direct Mail... even in to tradeshows. It's fun to see the dust settle from digging in the trenches and to be able to put it into some sort of strategic sense. I have about three beta tests going on amongst friends/clients and I look forward to tying some case studies to the documentation.

Btw, here's an incredible link from Peter Kim that describes what 134 brands are doing in social media Click Here.