For every article you post that was written by your company, post 10 from another source that are relative to your audience. We recommend Alltop for industry-specific articles people will actually want to read.
Posting information is not enough. It’s important to converse with people by posting on others’ blogs, writing @replies on Twitter, answering questions on LinkedIn, etc. Engage with others – it will pay off.
You can autopost your new blog entry through your statuses using ping.fm. If you use this site, it can also track your numbers via budurl.
To use: Go to pingvine.com and select ping.fm. Enter your blog’s RSS feed (the same one entered into FeedBurner) and your ping.fm application key (click on “application key” to get yours). Now when you update your blog, it will update all microblogs on ping.fm.