Without further ado, we are proud to announce the launch of our "trick or treat" campaign for Tetra Pak. Our goal is to inform the public about the benefits, both for children's health and our environment, of serving chocolate milk in milk boxes. What began months ago is now a reality, and we are so proud of the final product.
Here's the overview, in a nutshell:
- Applications on Facebook and Twitter allow users to send a "trick" or a "treat" their friends. On Facebook you can view which of your friends are playing, and the Twitter app includes a ranking of the scariest Twitterers -- i.e. who is sharing the most.
- Our Web app enables you to attach your friends' faces to the bodies of dancing monsters after they "trick or treat" at their doors. And below is the Trick or Treat Me blog, where parents can find helpful (and healthy) snacking tips -- many of which come from the Food Network's Robin Miller.
- And the real kicker? Each click within Facebook or Twitter, and each e-mail sent, is a donation to World Wildlife Fund.