Tuesday, November 24, 2009

Hashtags: #thankafarmer

Hashtags are where it’s at on Twitter. We gained some huge momentum for our Tetra Pak campaign through the #chocolatemilk campaign because it put our message in front of people who really cared about the message. I love scoping out current hashtags because, just like trending topics, they let me know what people care about right now. My thought this holiday season? Let’s use hashtags for some good by showing our thanks.

A great (and might I say deserving) target: Farmers. While promoting the Tetra Pak campaign these men and women really pulled though – and without them, we would not have the chocolatey goodness that is chocolate milk that we all crave. But more than that, they work HARD. We got to know many a dairy farmer while promoting the chocolate milk campaign, and they are simply good people.

For that reason, I urge you to, in between thanking your grandma for her mac and cheese and your boss for paying your bills, give thanks for farmers. They oftentimes are under the radar, and hey, everyone deserves to know they are appreciated. To show your support, send ‘em a tweet with the #thankafarmer hashtag this Wednesday between 10 a.m. and noon. They’ll be thankful, I promise.